When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches, or does your competition? "If you're not indexed by Google, you pretty much don't exist..."

Reach potential customers when they are currently looking for information about your products or services online. Send qualified visitors directly to your web site. With Google AdWords (cost-per-click pricing or pay per click advertising), you only pay when people click on your ad.

AdWords offers pay-per-click (PPC) advertising, and site-targeted image and text advertising. The Google AdWords program includes local, national, and international advertising. Advertisers specify the keywords and dollar amount that would trigger their ads. This is similar to an auction. Depending on the type of product or service, a cost-per-click for some keywords can range from $0.10 per click to $15 or more per click. Since its inception, pay-per-click ad costs have been on the increase.